Design Role: Leading: Ojo al Sancocho

The project initiative and its promotion are lead by the Sueños Films Colombia team.  Non-professional designers are involved and they act clearly with a design approach. Design students are involved as well in the preliminary workshops. The aim of the activities is to explore in depth the dynamics inside the festival and its impact in the community. The outcomes of this first exploratory approach to the festival in joint project with Universidad Nacional de Colombia are the foundations to plan and execute actions towards the management of the three themes mentioned before:
1.    The consolidation of the Ojo al Sancocho Film Festival at the local level.
2.    Participation and integration of agents from academia in the configuration processes of the festival.
3.    “Floating” projects that make up part of the “organic process” as a whole.

A Partnership With Educational Institutions:
The strategic alliance with the Universidad Nacional de Colombia and Universidad Javeriana de Bogotá has contributed in the mapping process of the project and helped progress in its different phases:

A Multidisciplinary Design-driven Approach
The actors involved, come from diverse educational backgrounds, it is important to consider their specific role in the sistem.
During the year and throughout the week of the festival, there are activities planned that bring together members of arts cooperatives and different specialists to discuss audiovisual topics, human rights, coexistence, conflict resolution, and other topics put forth by community members.  The activities include keynote speeches, conferences, film forums, workshops, round table discussions, information stands, and audiovisual displays.  There are also workshops on photography, performance, community video, videoclips, directing, visual effects, documentaries and fiction, television, industry and cultural networks, social documentaries, media production in community contexts, and film music.  The workshops are led by professionals in anthropology, photography, philosophy, research, film and television production, film music composition, music, psychology, sociology, journalism, education, design, cultural management, plastic and visual arts.  In addition to these activities, there are follow-up and logistical and administrative support courses offered by others depending on the year.  The workshops are attended by parents, educators, amateur producers, producers from the outskirts, producers from different neighborhoods, students, independent producers, community and professional producers.

Film Festival as a Process to Renew Public Innovation
To create a film festival in a place of such unique cultural, social, geographical, and topographical characteristics as Ciudad Bolívar constitutes both challenges and opportunities for design strategy and social innovation.  Interdisciplinary channels of community cooperation are created, invigorating the social fabric.  The audiovisual work produced there creates an urban network that celebrates the local aesthetic and its multicultural richness.  The ephemeral nature of the festival, which is held the second week of September each year, is evidenced in its architecture.  Activities take place during the entire festival week in public, everyday locations.  The places where films are shown (streets, parks, facades of a house, fields, rivers) become a threshold of sorts.  Any surface in the area is the skin of the festival – mountains, staircases, water, people – everything becomes part of the audiovisual experience, allowing participants to have a much more intense feeling of the community’s reflection of reality and their relationship towards the public space.

The festival name (Sancocho) is already very familiar to local residents.  The slogan (“not for sale, not for rent, not for exchange”) reflects a political stance before Colombia’s bicentennial celebration and its special guest Spain.  In addition, the bicycle taxis that operate locally and link to the Transmilenio public transportation system, and their broadcasting of the festival on makeshift loudspeakers, are all key strategies for encouraging the community to get involved.  This dynamic creates spaces for encounter and participation alike.

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